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Meet Our Team

Choices Markets would be nothing without the people who make it great. Our senior staff are the people who have taken our little store and turned it into BC’s largest seller of organic and specialty foods. Click below to meet them.

Antonio Cerullo
Executive Chef

While we’ve tried to give our Chef Antonio all of the credit he deserves for the signature dishes he creates...

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Antonio Cerullo
Executive Chef

While we’ve tried to give our Chef Antonio all of the credit he deserves for the signature dishes he creates for our customers, he often attributes the success of his recipes to the ingredients he chooses. What is true is that years of experience in a kitchen both professionally and personally (Chef Antonio cooks for his five children!) is that Antonio has a keen understanding of and appreciation for quality ingredients and knows how to use them in ways that truly showcase and enhance their inherent flavours. He is a huge fan of supporting the organic, local farmers and food producers who grow the foods celebrated in his recipes year-round.

Ashley Baird
Deli Operations Manager

A born Vancouverite, Ashley Baird has been with our company for the past 13 years. Starting as a Deli Clerk...

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Ashley Baird
Deli Operations Manager

A born Vancouverite, Ashley Baird has been with our company for the past 13 years. Starting as a Deli Clerk at our Yaletown store in 2002, Ashley quickly worked her way up the company, and took over as Deli Operations Manager in 2014.

Ashley is passionate about using fresh organic, local and fair trade ingredients in all of our deli recipes. When sourcing our high quality deli meats and cheeses, Ashley always does her best to source from small local businesses and farms. Thanks to Ashley, our pre-made deli options are always fresh and good for your mind and body.

Dave Wilson
Produce Operations Manager

If you’re looking for someone to thank for Choices’ consistently fresh, local organic produce, look no further than Dave Wilson....

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Dave Wilson
Produce Operations Manager

If you’re looking for someone to thank for Choices’ consistently fresh, local organic produce, look no further than Dave Wilson. Born and raised in Vancouver, Dave began his journey with us on the floor of our Kitsilano store’s produce department in 1994 and has since worked his way to the position he holds today.

Through his twenty plus years in the retail produce industry, Dave has helped shape our core values and purchasing strategies as a company. Dave is the reason we believe in BC farmers first and ethical sourcing programs. This dedication to fair trade products has led to Choices Markets winning Fair Trade Canada’s National Retailer of the Year from 2010 to 2014. Dave’s also a member of the local food community as a volunteer with Fair Trade Vancouver, creator of the Pennies for Peru Flood Relief Program, a council member of the Vancouver Food Policy Council and a former Steering Committee member of FarmFolk CityFolk.

Through Dave, we’ve pursued many active partnerships with small BC producers to form innovative programs to support the growth of our local industry. Dave has personally visited almost 100 local and international growing operations and frequently organizes farm tours for our store level management. These visits are essential for strengthening our relationships with the people who grow the food you choose to put on your plate.

When Dave has some time to relax, you’ll find him at his local community garden. You might say he has a bit of an obsession with fresh, local vegetables, but it’s hard to fault him on that.

Mike Evans
Grocery Operations Manager

Mike Evans is in charge of our Grocery department. It’s a challenging role, as he has to stay on top...

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Mike Evans
Grocery Operations Manager

Mike Evans is in charge of our Grocery department. It’s a challenging role, as he has to stay on top of constantly changing trends and demands to ensure Choices remains a leader in new product offerings.

Mike started his career with Choices Markets over 25 years ago, before we had even opened our doors for the first time. He believes in the power of education, and that’s why whenever you ask one of our in store wellness professionals a question, they’ll be able to talk with you about the latest advances in natural health. Mike is currently continuing his own education by attending distance courses at Athabasca University to obtain his degree in business administration.

Nutrition Team

At Choices, one way we like to show our commitment to a healthy lifestyle is through our talented Nutrition Team....

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Nutrition Team

At Choices, one way we like to show our commitment to a healthy lifestyle is through our talented Nutrition Team. This group of knowledgeable Registered Holistic Nutritionists and Registered Dietitians is on hand to help you wade through the sometimes confusing information on healthy eating and nutrition. Want to get in contact with them? Book a free nutrition tour today.


Heather Anderson, MSc, RD

Is a Registered Dietitian with a passion for helping people connect with food and create healthy, sustainable communities. She graduated with a BSc in Dietetics from the UBC Dietetics Program and also holds a MSc in Nutrition from McGill University and a BSc in Biology and Anthropology from the University of Victoria.

Heather firmly believes that healthy eating should be enjoyable, easy, and accessible for all. She likes to work with people where they are at to make realistic and sustainable changes. As someone who is deeply curious about the relationship between food and health, she loves to help people separate nutrition fact from fiction and discover what works best for them.

Heather is thrilled to be a part of the Choices’ nutrition team and is excited to create connections and community around food, all the while making it simple and delicious to eat healthy.

Connect with Heather at our Cambie and Kitsilano stores or by email at kitsilanonutrition@choicesmarket.com


D’Arcy Furness, BA, RHN

Is a Registered Holistic Nutritionist (Canadian School of Natural Nutrition). D’Arcy believes wholeheartedly in embracing the positive power of change at any time in our lives. D’Arcy is passionate about helping people simplify meal planning and to shift their “eating paradigm” and discover their best eating plan to achieve and maintain a healthy weight without dieting. In addition to her nutrition training, she holds a BA in Political Science, a Marketing Management Certificate from BCIT and extensive business experience in the telecommunications industry. She is very interested in the politics of food and how the development and implementation of public nutrition and health policies affect us.

With a sense of fun she is able to pull from a variety of disciplines to effectively and enthusiastically educate and inspire people to help them achieve their nutrition goals. D’Arcy is holistically inclined, grounded in science, and firmly believes that nothing is as important as good nutrition and a healthy food supply for our own optimal functioning and for the health of our planet.

Connect with D’Arcy at our South Surrey store or contact her by email at southsurreynutrition@choicesmarkets.com


Elizabeth Whalley, BA, RHN

Is a Registered Holistic Nutritionist, graduating from the Canadian School of Natural Nutrition and the faculty of psychology at Simon Fraser University. By combining her knowledge of psychology and nutrition, Elizabeth has found her passion for helping people achieve both their physical and mental health goals. She firmly believes that fresh foods in their natural state provide the foundation for this. Elizabeth enjoys spending time in the kitchen, experimenting with local ingredients and creating new recipes for her local farmer’s market blog. Outside of the kitchen, she is happy tending to her backyard vegetable garden.

Connect with Elizabeth at our Burnaby Crest store or contact her by email at ewhalley@choicesmarkets.com


Emily Boese, BA, BNatMed

Is a qualified natural healthcare practitioner with a Bachelor of Natural Medicine. She has nearly a decade of experience working in the natural health industry, and loves seeing the dramatic impact that simple changes can have on someone’s health and well being.

Her approach to health is all about balance, ensuring that people’s food choices are sustainable and also fun! She believes that food should be joyful, nourishing, and shared with loved ones.

Emily has just returned to Canada after 12 years of living in New Zealand, a small island where limited choices taught her how to eat locally and seasonally.

Connect with Emily at our Kelowna store or contact her by email at kelownanutrition@choicesmarkets.com


Jess Pirnak, BA, BSc, RD

Graduated from UBC’s Food Nutrition and Health program, and completed her dietetic internship with Provincial Health Services Authority after finishing a Psychology degree from SFU. Jess is passionate about education, prevention and creating a healthy community. In her spare time she updates her personal food blog where she discusses hot topics in nutrition.

She loves working with kids and parents helping them create a positive relationship with food and enjoys discussing sustainable farming practices to anyone who will listen! If Jess is not talking about food you will find her outdoors either hiking or rock-climbing with her dog. She is really excited to be a part of the nutrition team at Choices and learning something new everyday from the staff, customers and investigating the answers to all their questions.

Connect with Jess at our North Vancouver store or by email at northvannutrition@choicesmarket.com


Marissa Vandervelden, BScK, MScN

Is a Holistic Nutritionist with a Masters of Science in Nutrition from the National University of Natural Medicine, as well as a Bachelor of Science in Kinesiology from the University of the Fraser Valley. Marissa enjoys teaching people about the importance of eating nutritiously and is an advocate for people having a healthy balance between exercise, nutrition and mental health. She has a passion for being creative in the kitchen by using whole food ingredients and creating new food combinations, and loves to help others get excited about food. If she is not talking about food, you will find her exploring the local trails or surrounding mountains.

Connect with Marissa at our Abbotsford store or by email at abbotsfordnutrition@choicesmarket.com


Pauline Wong, BA, RHN

Is a Registered Holistic Nutritionist, with a Bachelor of Psychology from UBC and a Diploma of Technology in Human Resources from BCIT.

Pauline’s motto is to live life to be the best version of yourself and to thrive and be happy. She is motivated to help others better themselves by living a healthy, balanced and holistic lifestyle. Her goal is to educate and spread awareness in the power of food and how we have the ability to make the best conscious decisions for ourselves to achieve optimal health, while simultaneously minimizing our impact and being as sustainable as possible.

When she is not busy photographing and eating the rainbow of fruits and vegetables, you can find her exploring the beauty of nature. She looks forward to connecting with more people, sharing her passion and building a positive and supportive community.

Connect with Pauline at our Commercial Drive and Kerrisdale stores or by email at drivenutrition@choicesmarket.com


Sharan Malhi, BSc, RHN

Is a Registered Holistic Nutritionist graduating from the Canadian School of Natural Nutrition and has earned a Bachelor’s degree from Simon Fraser University focusing on Cell and Molecular Biology, Biochemistry, Kinesiology, and Public Health. She combines her strengths in scientific research and exercise physiology to bring a whole body approach.

She has personally experienced how nutrition affects your body, mind, and spirit; first, understand the food one eats, second, acknowledge, the benefits of fueling ones bodily functions, and third create a conscious relationship in one’s mind.

Connect with Sharan at our Yaletown store or by email at yaletownnutrition@choicesmarket.com